Branding & Website Projects: some of our work

You don’t want to invest in a brand and a website that don’t make you more money—a lot more money—than what it cost you. We don’t want you to do that either.

These branding and custom web design projects are not just examples of unique designs that reflect our clients’ businesses. They’re business-building vehicles that have made money for our clients, year after year. And that’s what you want.

Our websites have increased traffic for most of our clients by 25% to as much as 300% in just six months, and often quicker than that. And with new designs reflecting our clients’ brand, that traffic resulted in more business. We’re confident we can do the same for you.

Following are a few examples of our work and some of the results we’ve created for our clients.

Custom WordPress Themes vs. Prebuilt Themes

First let’s clear up the terminology. Any website built on the WordPress framework is, by definition, a theme. There are two kinds of themes: prebuilt and custom. Prebuilt themes are purchased from a theme developer and modified to suit a particular user’s preferences. Custom themes (or custom designs) are built specifically for one website.

Just as a custom suit is created by an experienced tailor, a custom WordPress theme is created by an educated, experienced graphic designer. Graphic designers get to know the brand of a business and translate it into an appealing design that reflects that brand.

There is no real requirement for someone who customizes a prebuilt theme to have any graphic design skills. All they need to do is make modifications to the basic theme, something anyone with decent knowledge of WordPress can do.

Therein lies the major difference between a prebuilt theme and a custom design. You make a prebuilt theme work for you as best as possible, while a custom design is a true reflection of your brand.

Of course we’re partial to custom designs, because that’s all we do and we think everyone deserves one!