ACHEN HENDERSON CPA’s Brand & Website Development
Summary
Achen Henderson wasn’t happy with the results they were getting from their website and hired us to develop a new site that would generate more organic traffic.
Although initially unsure that they needed to go through our branding process, they agreed. What they discovered during this process was that they really did have a most interesting and exciting authentic brand and that this brand was absent from their old website and previous marketing efforts.
The new logo and look and feel of the website are vibrant and energetic and encapsulates their vision of being a most interesting and exciting accounting firm instead of just another accounting firm that looks like all the rest.
The new website speaks to entrepreneurs who have a positive outlook ready to go from good to great, willing to embrace life and a challenge, and want to simplify how they do business so they can focus on growing their operations.
It was exciting to help this amazing team as they work to create the future of accounting.
How we solved the case
- Brand development
- New logo and tagline
- Brand “bible”: the encapsulation of the business’s vision, mission, philosophy, values, and personality
- Custom website design & development
- Content creation, copywriting, and editing
- On-site optimization