Petro-Tech Heaters Custom WordPress Website & Brand Development
Summary
Petro-Tech Heaters is a successful, high-quality provider of heat transfer equipment for the oil and gas industry, built on the owner’s ‘people first’ philosophy. The company had a solid reputation in Alberta but wanted to improve the website and reach international markets.
Within two months of its new website launch, it attracted a new U.S. client and a major job that generated enough profit to pay for our branding and website development, and then some. And new leads from all over the world have been coming in since.
How we Solved the Case
- New corporate identity package including logo, business cards, and letterhead
- New tagline derived from the values and philosophy of the business: Heat. Engineered with Passion.
- Design of product nameplates (none existed previously)
- Brand “bible”: the encapsulation of PTH’s vision, mission, philosophy, values, and personality
- A new custom website to portray the business’s brand and attract new customers
- Content research, copywriting, and editing
Petro-Tech’s new logo and tagline