Platinum Bookkeeping & Tax
custom website & brand development
Summary
Platinum Bookkeeping and Tax came to us after getting very poor results over the years from two websites that failed to generate significant traffic and leads.
This time, they went all in and also engaged us to uncover their authentic brand. What they discovered once the process was completed is that they were the Top Guns, not only for their best-in-class services, but also for their values: “We love what we do; we love how we do it; we love who we do it for.”
in the month of launching their redeveloped site, there were 202 visits from organic traffic. 14 months later, the site had 2,497 organic visits.
And the branding process enabled them to see “who” their business really was, something they didn’t previously understand.
How we Solved the Case
- Brand development
- Brand “bible”: the encapsulation of the business’s vision, mission, philosophy, values, and personality
- New logo, tagline, and style guide
- Custom website design & development
- Content creation, copywriting, and editing
- On-site optimization