Kurt Schurer branding & custom WordPress Website
Kurt Schurer is a leading M&A advisor in Calgary. This project was unique because Kurt’s goal was not to get more traffic to his site!
Because Kurt does not deal directly with owners of businesses, the purpose of this website was simply to create an online educational tool for their advisors.
The website, branding, new logo, and marketing material have been very successful at portraying a very professional image for Kurt’s targeted group—succession planning advisors.
How we solved the case
- Brand development
- New logo and tagline
- Brand “bible”: the encapsulation of Kurt’s vision, mission, philosophy, values, and personality
- Custom website design & development
- Content research, creation, and copywriting